Bumble. Connections > Notifications.

*Spec work*

Bumble is a social network that allows you to feel empowered while you make connections, whether you are dating, looking for friends or growing your professional network. Women must send the message first, shifting old-fashioned dynamics and encouraging equality from the start. This project offered the opportunity to emphasize the power that Bumble gives women on the app. Millennials, our target audience, are the instant gratification generation and seek it out all of the time, through mobile notifications such as texts, Instagram likes, and dating app matches. Even though this has cut down on the amount of relationships that millennials enter, the generation is still looking for genuine connections with potential partners.

Click here to view my full process book and more of the detail behind this campaign.