Peloton: For Every Body.
*Spec work*
For this campaign focused on championing diversity, I worked in a group with Rui Wang and Katie Blechinger. The health and wellness industry has grown exponentially in recent years but has been slower than others to adapt when it comes to being inclusive to all body types. Peloton has received backlash in the past for their advertisements portraying women in a negative and sexist way. People want to see relatable figures shown in a positive, aspirational light. With this campaign, our goal is for everyone, regardless of body type, race or gender, to see what they are capable of with the power of Peloton.
Peloton is a brand that all body types, races and genders can use and benefit from. The brand offers an abundance of diverse features that cater to the needs and goals of each individual user.
Click here to view my full process book and more of the detail behind this campaign.