Topo Chico: It’s All About the Fizz.

*Spec work*

For this art direction campaign, I chose to work with Topo Chico, the sparking mineral water brand. Topo Chico lacks a consistent brand presence and is just now breaking way into markets outside of Texas and the West Coast. They are beginning to rise to a popular choice for hip millennials who use it to finish off high-end cocktails and buy it by the case. By focusing on product photography and elevating their social media presence, the campaign strives to bring more awareness to the brand at a national level, extending its reach and widening its target market, while also preserving the brand’s heritage.

Topo Chico’s brand presence and image will be developed to be more consistent with the brand guidelines they now have in place. Through digital, out of home, and print advertisements, Topo Chico will be thought of as more of a lifestyle brand, appealing to a wider target audience that is inclusive to everyone.

Click here to view my full process book and more of the detail behind this campaign.