Search less, watch more. Netflix, Play Something.

*Spec work*

For this motion-driven art direction project, Rui Wang, Mary Paisley Belk, Makumbi Leba and I teamed up. Sometimes, we find ourselves spending more time actually choosing what TV series, movie, or feature film to watch, because we are indecisive. We constantly scroll through home menus and sub menus hoping to eventually find something that meets everyones needs in a timely manner. Netflix now offers a feature, “Play Something", an algorithm that automatically suggests new shows and movies that you have never watched before.

Our campaign is focused on bringing brand awareness to Netflix and their newest feature. Consumers will learn about this option through video, OOH placement advertisements, Instagram posts, and an interactive Instagram and Facebook filter.

Click here to view my full process book and the detail behind this campaign.