Budweiser: The Bud Zones

*Spec work*

Cheers to Budweiser! Ivana Mantovani, Caroline Semler and I were grouped together for this campaign that allowed us to have a great amount of creative freedom, as we got to choose our direction and media types. For our final campaign, we focused on package design, UX design, and outdoor advertisements. Budweiser challenged us to bring ideas that put the beer front and center to drive recruitment with their younger audience. Watch the video below to learn more about our full concept.

Click here to view my full process book and more of the detail behind this campaign.